During my time as Digital Marketing Coordinator at TKC, I helped bring multiple collection launches to life, but Isle of Mine AW26 Reverie was one I felt especially close to. Isle of Mine has this calm spirit to it. Grounded, feminine, a little dreamy, always wearable. Through lots of research and testing, I learned the woman we’re speaking to and what she wants to feel when she opens an email or scrolls past a post.
For Reverie, I was involved from the day of the shoot through to launch. I captured BTS moments, helped direct models and support styling on set, then took that raw material and shaped it into the story across every touchpoint. I briefed and built email and web creative, wrote and refined messaging, and planned, designed and scheduled the social rollout so it all felt consistent and intentional.
It sat alongside a busy BAU schedule, but it was work I loved. Moving quickly, staying detail-obsessed, and making sure the final output still felt soft, natural and true to the brand.
TEASER VIDEO:
Footage and editing by me.
