DAWN MARIE : the launch

In early 2024, I assisted with the launch of the swimwear brand, Dawn Marie. This included a vast spectrum of social media marketing, influencer marketing, PR, graphic design and a beautiful launch event on the 2nd of February, 2024.

In all its glory…

For the Dawn Marie launch event, we coordinated the mood, florals, signage, personalised cakes, food, table settings, influencer & media PR packs (sunscreen & personalised towels).

We built strong relationships with the influencers / media that we could have at the event, a total of 28 RSVPS.

We received positive feedback regarding the meticulous attention to detail, with attendees commenting on the custom ice cubes, cakes and visually appealing and cohesive atmosphere. I personally designed all signage, menus, invitation and graphic collateral, along with coming up with the concept and coordinating personalised mini cakes.

What did it take to get there?

Lots of mood boarding, iterations and finding the perfect suppliers…

How did we launch the brand and first collection?

Before the official launch of the online store, we implemented digital marketing strategy across two platforms, Instagram and Facebook. We built the brands persona on Instagram alongside META Ads and online coverage, with stories from The Daily Telegraph (print and online), 7News and Holidays with Kids. We engaged our audience with creative content and teasers… examples by me here >

The Festivities

I hope everyone who celebrated Christmas had a magnificent festive season!! I hope your loved ones brought a smile to your faces and you were spoilt with many moments of happiness. I know that for me, this year was a big one, with lots of ups and downs but it was absolutely lovely ending it on such a positive note.

My favourite part of Christmas is the people I get to spend it with, but a little bonus is the gifts! I am so incredibly grateful for what I’ve received and it is around this time of the year where I take the opportunity to just sit down and appreciate how lucky I am, because it was just by chance that I was born into the country and circumstance I am in. That’s why I also tried to do as much giving back as possible this year!

So here are the gifts that I could capture!

Next one....

IT'S POPPY LISSIMAN!! (I've craved this bag for as long as I can remember)

And to bring out my wanderess side...

Copyright: Lara Richardson

Splendour Recap

Splendour in the Grass 2017 was simply incredible. With an amazing line-up, great food and an unimaginably vibrant vibe. I spent three days in the Byron hinterlands exploring passions and growing as a person, along with listening to my favourite musicians perform their hearts out. It’s hard to even start to capture the essence of such a wonderful festival, but hopefully these little snippets of pure happiness can transport you to the precious hours between the 21st and 23rd of July.

NUMBER ONE : THE MUSIC

Live music is phenomenal. There is nowhere else in the world that I feel as comfortable as I do whilst in the crowd of a concert. Lucky for me, I spent these three days listening to 10+ artists a day, taking in every second. I’ve tried to nail down my favourite Splendour tracks into a little playlist, where each song is now treasurable to me, as it holds a very unique memory. Enjoy!

NUMBER TWO : THE FASHION

DAY 1:

Tie Up Top: Her Pony Shop

Flare Jeans: Princess Highway

Star Bodysuit: Urban Outfitters

Shoes: Docs

DAY 2:

Holographic Bodysuit: Glebe Markets One-off

Skirt: One Way

Coat: Attik

Shoes: Docs

DAY 3:

Playsuit: Nine Lives Bazaar

Star Choker: Trash Vintage Byron

Shoes: Docs

NUMBER THREE : BYRON

Enjoying delicious breakfasts and exploring the streets was a lovely start to the mornings, before heading off into the hills. Indulging in anything from avo smashes to chocolate and coffee macarons at 10 in the morning (thanks Byron Fresh for that one!) The sun was out and so were the people of Byron, with high spirits, the little town was buzzing with excitement. I visited some gorgeous cafes, like Mokha, where I enjoyed INCREDIBLE pumpkin bread and delicious pancakes. Along with Sunday Sustainable Bakery, handing out free love and the legendary Byron Fresh with wonderful fritters, brekkie rolls and photos below!

Thank you Byron, you were amazing.