In early 2024, I assisted with the launch of the swimwear brand, Dawn Marie. This included a vast spectrum of social media marketing, influencer marketing, PR, graphic design and a beautiful launch event on the 2nd of February, 2024.
In all its glory…
For the Dawn Marie launch event, we coordinated the mood, florals, signage, personalised cakes, food, table settings, influencer & media PR packs (sunscreen & personalised towels).
We built strong relationships with the influencers / media that we could have at the event, a total of 28 RSVPS.
We received positive feedback regarding the meticulous attention to detail, with attendees commenting on the custom ice cubes, cakes and visually appealing and cohesive atmosphere. I personally designed all signage, menus, invitation and graphic collateral, along with coming up with the concept and coordinating personalised mini cakes.
What did it take to get there?
Lots of mood boarding, iterations and finding the perfect suppliers…
How did we launch the brand and first collection?
Before the official launch of the online store, we implemented digital marketing strategy across two platforms, Instagram and Facebook. We built the brands persona on Instagram alongside META Ads and online coverage, with stories from The Daily Telegraph (print and online), 7News and Holidays with Kids. We engaged our audience with creative content and teasers… examples by me here >
